How to Get More Moving Leads Online

For moving company owners, a steady stream of new leads is the lifeblood of the business. But the way customers find and hire movers has fundamentally changed. Today, over 90% of people start their search for a moving company online — and if your business isn't showing up, you're leaving money on the table every single day.

1. Claim and Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is the single most important free tool for generating local moving leads. When someone searches “movers near me” or “moving company in [your city],” Google shows local business listings prominently at the top of the results. Make sure your profile is fully completed with accurate contact information, your service area, business hours, photos of your trucks and team, and a compelling business description that includes your key services. Ask satisfied customers to leave Google reviews — businesses with more reviews and higher ratings consistently rank higher and attract more clicks.

2. Build a Professional, Mobile-Friendly Website

Your website is your digital storefront, and first impressions matter enormously in the moving industry. A professional website signals to potential customers that your company is trustworthy, established, and capable. Your site should load in under three seconds, look great on mobile phones (where over 60% of traffic comes from), and make it dead simple for visitors to request a quote or call you. Include clear service descriptions, your service area, customer testimonials, and multiple calls-to-action above the fold. Every page should have a way for visitors to convert into a lead.

3. Use Lead Capture Forms on Every Page

Don't just have a single “Contact Us” page and hope people find it. Place short, easy-to-complete quote request forms on every major page of your website — your homepage, service pages, and even your blog posts. Keep forms short: name, phone, email, move date, and origin/destination is usually enough to start the conversation. The fewer fields you require, the more submissions you'll get. Use a CRM like Moving Software to capture these submissions instantly and route them to your sales pipeline automatically.

4. Respond to Leads Fast — Speed Wins

Research consistently shows that the first company to respond to an online inquiry wins the job the majority of the time. Aim to respond to every new lead within five minutes. This might sound aggressive, but with the right tools — like instant mobile notifications and automated confirmation emails — it becomes effortless. When a lead submits a form on your site, they should immediately receive a professional email acknowledging their request, and your team should be notified simultaneously so someone can follow up with a call or personalized message within minutes.

5. Invest in Local SEO Content

Creating useful content on your website helps you rank for more search terms and attract potential customers who are researching their move. Write blog posts and service pages targeting keywords like “best movers in [city],” “how much does it cost to move in [state],” and “moving tips for [city].” Each piece of content is another opportunity to show up in search results and capture a lead. Local content also builds trust and positions your company as the go-to expert in your service area.

6. Set Up Automated Follow-Up Sequences

Not every lead books on the first contact. Many are shopping around, comparing quotes, or not quite ready to commit. Automated email and SMS follow-up sequences keep your company top-of-mind without manual effort. A well-designed sequence might include: a thank-you email immediately after inquiry, a follow-up text the next day, a helpful moving tips email on day three, and a final check-in a week later. Companies that automate follow-ups consistently close 20-30% more leads than those that rely on manual outreach alone.

Start Getting More Moving Leads Today

Generating more moving leads online isn't about any single tactic — it's about building a complete system that captures attention, converts visitors into leads, and follows up consistently until the job is booked. Moving Software gives you every tool you need in one platform: a professional website, lead capture forms, instant notifications, automated follow-ups, and a CRM to manage it all.